diff --git a/config/config.example.ini b/config/config.example.ini
index 28964cb..cb21a61 100644
--- a/config/config.example.ini
+++ b/config/config.example.ini
@@ -56,6 +56,10 @@ white_balance_auto = true
 ; JPEG XL encoding. distance: 0 = lossless, ~0.8 = near-lossless (default); effort 1..9.
 jxl_distance = 0.8
 jxl_effort = 4
+; Clockwise rotation applied to saved images: 0, 90, 180 or 270. Depends on how the
+; camera is mounted. 0 = store frames exactly as the sensor delivers them.
+; (Builds before this key existed always rotated 90 CCW, i.e. 270.)
+rotation_deg = 0
 
 [Capture]
 ; How a frame is acquired at each waypoint, and the quality bar it must clear.
diff --git a/docs/architecture.md b/docs/architecture.md
index 1bab1db..a0f7629 100644
--- a/docs/architecture.md
+++ b/docs/architecture.md
@@ -79,7 +79,7 @@ corrupted.
    seeds exposure/gain from the per-angle store, software-triggers **one** frame, measures it, corrects and
    re-shoots until it passes or the budget runs out. See *Image capture* below.
 6. **Frame handling** — the accepted `Frame` goes to the callback, which `submit()`s it to the
-   `ImagePipeline`. The worker rotates it 90° CCW, encodes JPEG XL (or copies the demo image), writes
+   `ImagePipeline`. The worker rotates it by `Camera.rotation_deg`, encodes JPEG XL (or copies the demo image), writes
    `<output_dir>/<label>/<unix_ms>.jxl`, and publishes a `CamEvent` (yaw + pitch from the encoders).
 
 ## Capture state machine
diff --git a/docs/configuration.md b/docs/configuration.md
index 17993f2..bfdaed0 100644
--- a/docs/configuration.md
+++ b/docs/configuration.md
@@ -47,6 +47,7 @@ Parsed and validated by `ConfigLoader` ([src/core/Config.cpp](../src/core/Config
 | `Camera` | `white_balance_auto` | bool | `true` | `BalanceWhiteAuto=Continuous` |
 | `Camera` | `jxl_distance` | double ≥ 0 | `0.8` | JPEG XL distance (`0` = lossless, `~0.8` = near-lossless) |
 | `Camera` | `jxl_effort` | int 1..9 | `4` | JPEG XL effort (higher = slower/smaller) |
+| `Camera` | `rotation_deg` | `0`/`90`/`180`/`270` | `0` | Clockwise rotation applied to saved images (`0` = as the sensor delivers them) |
 | `Capture` | `mode` | `trigger`\|`freerun` | `trigger` | Per-waypoint software trigger, or the older paced stream + keep-latest |
 | `Capture` | `quality_gate` | bool | `true` | Judge each frame and reshoot with corrected exposure until it passes |
 | `Capture` | `max_attempts` | int ≥ 1 | `3` | Retry budget per waypoint |
diff --git a/docs/modules-reference.md b/docs/modules-reference.md
index 1df44ce..050e3bd 100644
--- a/docs/modules-reference.md
+++ b/docs/modules-reference.md
@@ -125,7 +125,7 @@ Surfaced read-only in the TUI's `i` view (IMU CONFIG section); the legacy "scena
 
 | Artifact | Path | Format |
 |----------|------|--------|
-| Captured images | `<output_dir>/<RGB\|ACR\|NIR>/<unix_ms>.jxl` | JPEG XL, rotated 90° CCW |
+| Captured images | `<output_dir>/<RGB\|ACR\|NIR>/<unix_ms>.jxl` | JPEG XL, rotated per `Camera.rotation_deg` |
 | Demo placeholder | `bin/x64/Release/test_smoke.jxl` | copied verbatim in demo mode |
 | Diagnostics log | `<data_dir>/fire_gimbal_control/logs/diag_<ts>.log` | raw `DG` stream + parsed summary |
 | Calibration log | `<data_dir>/fire_gimbal_control/logs/calib_<ts>.log` | per-axis samples + the least-squares fit |
diff --git a/include/fgc/Config.h b/include/fgc/Config.h
index 7288774..fd35cfd 100644
--- a/include/fgc/Config.h
+++ b/include/fgc/Config.h
@@ -54,6 +54,8 @@ struct CameraConfig {
     // JPEG XL encoding (consumed by ImagePipeline). Near-lossless default.
     double      jxl_distance    = 0.8;     // 0 = lossless; higher = lossier
     int         jxl_effort      = 4;       // libjxl effort 1..9
+    // Clockwise rotation applied to saved images (0/90/180/270). 0 = as-sensed.
+    int         rotation_deg    = 0;
 };
 
 // [Capture]: how a frame is acquired at each waypoint, and the quality bar it has
diff --git a/include/fgc/ImagePipeline.h b/include/fgc/ImagePipeline.h
index 4634a0b..b2a802c 100644
--- a/include/fgc/ImagePipeline.h
+++ b/include/fgc/ImagePipeline.h
@@ -21,11 +21,11 @@ struct Orientation {
     float pitch_deg = 0.f;
 };
 
-// Consumes captured frames and turns them into stored artifacts: rotate 90 deg
-// CCW, encode to JPEG XL, write to <output_dir>/<label>/<timestamp>.jxl, and
-// publish a CamEvent. Runs a background worker so encoding never blocks
-// acquisition. Split out of the old VimbaHandler::SaveImage so any camera
-// source (real or mock) can feed it.
+// Consumes captured frames and turns them into stored artifacts: rotate by
+// Camera.rotation_deg, encode to JPEG XL, write to
+// <output_dir>/<label>/<timestamp>.jxl, and publish a CamEvent. Runs a
+// background worker so encoding never blocks acquisition. Split out of the old
+// VimbaHandler::SaveImage so any camera source (real or mock) can feed it.
 class ImagePipeline {
 public:
     struct Params {
@@ -34,6 +34,7 @@ public:
         std::string              tower;
         double                   jxl_distance = 2.0;  // 0 = lossless
         int                      jxl_effort   = 3;
+        int                      rotation_deg = 0;    // clockwise; 0/90/180/270
         bool                     demo = false;          // copy demo_image instead of encoding
         std::string              demo_image = "test_smoke.jxl";
         bool                     display = false;        // show an OpenCV preview window
diff --git a/include/fgc/ui/UiSnapshot.h b/include/fgc/ui/UiSnapshot.h
index d468583..6ce2d3c 100644
--- a/include/fgc/ui/UiSnapshot.h
+++ b/include/fgc/ui/UiSnapshot.h
@@ -107,6 +107,7 @@ struct CameraConfigView {
     bool        gain_auto = true;          double gain_max_db = 0.0;
     bool        white_balance_auto = true;
     double      jxl_distance = 0.0;        int    jxl_effort = 0;
+    int         rotation_deg = 0;          // clockwise; 0 = none
     std::string output_dir;
 };
 
diff --git a/src/camera/ImagePipeline.cpp b/src/camera/ImagePipeline.cpp
index df62f3d..5d41a45 100644
--- a/src/camera/ImagePipeline.cpp
+++ b/src/camera/ImagePipeline.cpp
@@ -10,6 +10,21 @@
 namespace fs = std::filesystem;
 
 namespace fgc {
+namespace {
+
+// Maps a clockwise rotation in degrees to the cv::rotate code. Returns false
+// when there is nothing to do (0 deg, or an unexpected value - ConfigLoader
+// rejects anything but 0/90/180/270 before it reaches here).
+bool rotateCode(int deg, int& code) {
+    switch (deg) {
+        case 90:  code = cv::ROTATE_90_CLOCKWISE;        return true;
+        case 180: code = cv::ROTATE_180;                 return true;
+        case 270: code = cv::ROTATE_90_COUNTERCLOCKWISE; return true;
+        default:  return false;
+    }
+}
+
+}  // namespace
 
 ImagePipeline::ImagePipeline(IControlChannel& channel, std::function<Orientation()> orientation,
                              Params params)
@@ -64,8 +79,12 @@ void ImagePipeline::process(const Frame& frame) {
 
     const int type = frame.channels == 1 ? CV_8UC1 : CV_8UC3;
     cv::Mat src(frame.height, frame.width, type, const_cast<uint8_t*>(frame.data.data()));
-    cv::Mat img;
-    cv::rotate(src, img, cv::ROTATE_90_COUNTERCLOCKWISE);
+    cv::Mat rotated;
+    int  code   = 0;
+    bool rotate = rotateCode(params_.rotation_deg, code);
+    if (rotate) cv::rotate(src, rotated, code);
+    // src only wraps frame.data, so an unrotated frame costs no copy at all.
+    const cv::Mat& img = rotate ? rotated : src;
 
     if (params_.display) {
         cv::namedWindow("Display Image", cv::WINDOW_NORMAL);
diff --git a/src/core/Application.cpp b/src/core/Application.cpp
index 932c0db..28b1232 100644
--- a/src/core/Application.cpp
+++ b/src/core/Application.cpp
@@ -563,6 +563,7 @@ struct Application::Impl {
             cc.white_balance_auto = cfg.camera.white_balance_auto;
             cc.jxl_distance      = cfg.camera.jxl_distance;
             cc.jxl_effort        = cfg.camera.jxl_effort;
+            cc.rotation_deg      = cfg.camera.rotation_deg;
             cc.output_dir        = cfg.paths.output_dir;
         }
         // Live per-camera identity/telemetry/stats.
@@ -1509,6 +1510,7 @@ struct Application::Impl {
         pp.demo       = opts.demo;
         pp.jxl_distance = cfg.camera.jxl_distance;
         pp.jxl_effort   = cfg.camera.jxl_effort;
+        pp.rotation_deg = cfg.camera.rotation_deg;
         // Orientation supplier: convert the per-axis encoder counts to degrees.
         pipeline = std::make_unique<ImagePipeline>(
             *channel,
diff --git a/src/core/Config.cpp b/src/core/Config.cpp
index 024b22b..4e7839e 100644
--- a/src/core/Config.cpp
+++ b/src/core/Config.cpp
@@ -181,6 +181,7 @@ AppConfig ConfigLoader::fromMap(const std::map<std::string, std::string>& kv) {
     cfg.camera.white_balance_auto = getBool(kv, "Camera.white_balance_auto", cfg.camera.white_balance_auto);
     cfg.camera.jxl_distance      = getDouble(kv, "Camera.jxl_distance", cfg.camera.jxl_distance);
     cfg.camera.jxl_effort        = getInt(kv, "Camera.jxl_effort", cfg.camera.jxl_effort);
+    cfg.camera.rotation_deg      = getInt(kv, "Camera.rotation_deg", cfg.camera.rotation_deg);
     if (cfg.camera.binning < 1)
         throw std::runtime_error("Camera.binning must be >= 1");
     if (cfg.camera.throughput_mbytes <= 0)
@@ -191,6 +192,9 @@ AppConfig ConfigLoader::fromMap(const std::map<std::string, std::string>& kv) {
         throw std::runtime_error("Camera.jxl_distance must be >= 0 (0 = lossless)");
     if (cfg.camera.jxl_effort < 1 || cfg.camera.jxl_effort > 9)
         throw std::runtime_error("Camera.jxl_effort must be in 1..9");
+    if (cfg.camera.rotation_deg != 0 && cfg.camera.rotation_deg != 90 &&
+        cfg.camera.rotation_deg != 180 && cfg.camera.rotation_deg != 270)
+        throw std::runtime_error("Camera.rotation_deg must be 0, 90, 180 or 270");
 
     // [Capture] acquisition mode + quality gate.
     cfg.capture.mode         = get(kv, "Capture.mode", cfg.capture.mode);
diff --git a/src/ui/TuiUi.cpp b/src/ui/TuiUi.cpp
index db603c2..85ae227 100644
--- a/src/ui/TuiUi.cpp
+++ b/src/ui/TuiUi.cpp
@@ -324,6 +324,9 @@ Element cameraDetailPanel(const CaptureView& c, ScrollState& st) {
     rows.push_back(row("white bal", text(cf.white_balance_auto ? "auto (continuous)" : "manual")));
     rows.push_back(row("encoding", text("JPEG XL   distance " + num(cf.jxl_distance, 2) +
                                         "   effort " + std::to_string(cf.jxl_effort))));
+    rows.push_back(row("rotation", text(cf.rotation_deg == 0
+                                            ? std::string("none")
+                                            : std::to_string(cf.rotation_deg) + " deg CW")));
 
     // --- Last capture ---
     if (c.has_last) {
diff --git a/tests/test_config.cpp b/tests/test_config.cpp
index 96e5cf7..a1d8620 100644
--- a/tests/test_config.cpp
+++ b/tests/test_config.cpp
@@ -143,6 +143,7 @@ TEST_CASE("Camera imaging + encoding config: defaults and overrides") {
     CHECK(d.camera.white_balance_auto == true);
     CHECK(d.camera.jxl_distance == doctest::Approx(0.8));
     CHECK(d.camera.jxl_effort == 4);
+    CHECK(d.camera.rotation_deg == 0);
 
     AppConfig c = ConfigLoader::fromMap({
         {"Camera.binning", "1"},
@@ -158,6 +159,7 @@ TEST_CASE("Camera imaging + encoding config: defaults and overrides") {
         {"Camera.white_balance_auto", "false"},
         {"Camera.jxl_distance", "0"},
         {"Camera.jxl_effort", "6"},
+        {"Camera.rotation_deg", "180"},
     });
     CHECK(c.camera.binning == 1);
     CHECK(c.camera.pixel_format == "BayerRG8");
@@ -172,6 +174,7 @@ TEST_CASE("Camera imaging + encoding config: defaults and overrides") {
     CHECK(c.camera.white_balance_auto == false);
     CHECK(c.camera.jxl_distance == doctest::Approx(0.0));  // lossless
     CHECK(c.camera.jxl_effort == 6);
+    CHECK(c.camera.rotation_deg == 180);
 }
 
 TEST_CASE("Camera config validates ranges") {
@@ -181,6 +184,8 @@ TEST_CASE("Camera config validates ranges") {
     CHECK_THROWS(ConfigLoader::fromMap({{"Camera.jxl_distance", "-1"}}));
     CHECK_THROWS(ConfigLoader::fromMap({{"Camera.jxl_effort", "0"}}));   // effort 1..9
     CHECK_THROWS(ConfigLoader::fromMap({{"Camera.jxl_effort", "10"}}));
+    CHECK_THROWS(ConfigLoader::fromMap({{"Camera.rotation_deg", "45"}}));   // 0/90/180/270 only
+    CHECK_THROWS(ConfigLoader::fromMap({{"Camera.rotation_deg", "-90"}}));
 }
 
 TEST_CASE("updateIniSectionKeys replaces in-section keys, leaving others intact") {